Roberts Defense designs and manufactures some of the finest 1911 pistols in the world and they needed a website to reflect the quality of their work. Their old Wix website wasn’t doing the job because it wasn’t SEO friendly, wasn’t scalable for the companies growth, and didn’t feature a shopping cart system. They knew that they were losing customers based on the appearance and usability of their old website. Roberts Defense decided to turn to Web by Wyatt to create a modern WordPress website that improved their online brand image and customer experience.
We were extremely excited to have this opportunity and showcase our capabilities. The Roberts Defense website has been our biggest project to date and includes an online 1911 pistol customizer, which is the first of it’s kind for the 1911 pistol industry! The website is not only extremely user-friendly for the customer, but also allows to Roberts Defense team to easily manage orders. Over the next couple months, we will see Roberts Defense website rankings drastically improve on google search results as we’ve optimized their website for the products and services they offer.
Roberts Defense Goals & Key Features
Modern Mobile Friendly Design
Online Pistol Customizer
Search Engine Optimization
Convert Online Customers