Why Wyatt
I’ve run a real business that depended entirely on its website to generate revenue. That changes how I think about every project I take on.
Google ranking zero paid ads
Years building websites
Client sites built & optimized
My Story
From bicycle builder to web strategist
My name is Wyatt Hrudka. For over 15 years I built and ran Wyatt Bicycles, an American-made bicycle brand sold entirely online through a website I designed and optimized myself.
That business became my real-world education in how Google works, how customers think, and what it actually takes to turn a website into a revenue-generating machine. I wasn’t reading case studies or attending webinars. I was watching my own rankings, testing my own copy, and figuring out what moved the needle on my own livelihood. Over that time, Wyatt Bicycles reached #1 on Google for “American made bicycles” competing against major national brands without spending a single dollar on paid advertising.
In 2016, while still running Wyatt Bicycles, I started taking on web design clients on the side. What began as a natural extension of the skills I had developed for my own business quickly became something I was genuinely passionate about, which is helping small business owners get the same results online that I had worked hard to earn for myself.
Wyatt Bicycles has since stopped production, and Web by Wyatt is now my full-time focus. I have a real passion for helping small businesses succeed online and bring to every project the perspective that only comes from having run a business yourself, which is a deep understanding of what’s at stake and what it takes to compete.
Why this matter for your business
Most web designers have never run a business that depended on its website to survive. They can make something look great, but they don’t have the gut-level understanding of what it means to watch your traffic drop, to rewrite a page and wait to see if it changes anything, or to feel the difference between a site that generates calls and one that doesn’t.
I do. That experience is the foundation of everything I bring to client work. I don’t guess. I apply what has actually worked, on a real business, over a long period of time.
Since 2016 I have worked with 20+ businesses across trades and contracting, e-commerce, manufacturing, local services, and non-profits. Not cookie-cutter builds. Not templates with your logo swapped in. Sites built to perform in your specific market, for your specific customers.
How I work
I work directly with every client. No account managers, no offshore development teams, no disappearing after the invoice is paid. You get my full attention, honest communication, and a process that keeps you informed throughout.
How I work
What you can expect on every project
A short list of principles that shape every conversation, every build, and every recommendation from the first message to long after launch.
01
Strategy before design
I don’t open a design tool until I understand your business, your customers, and what the site needs to do. A beautiful site that doesn’t rank or convert is an expensive business card.
02
Honest over agreeable
I’ll tell you what I actually think, including if something isn’t worth your money right now. My reputation is built on results, not on selling the biggest project possible.
03
Direct and transparent
You work with me from start to finish. No middlemen, no mystery. You’ll always know where your project stands and what the reasoning is behind every decision.
04
You own everything
I build on WordPress so you own the code, the content, and the domain outright. No proprietary platforms that lock you in or leave you stranded if you ever want to make a change.
05
Results over aesthetics
Rankings, leads, conversions. These are the metrics that matter. The design serves the strategy, not the other way around. Good-looking and high-performing aren’t mutually exclusive, but one comes first.
06
Available after launch
The relationship doesn’t end when the site goes live. I stay available for updates, questions, and ongoing work because a good website gets better over time, not neglected.
Proof of concept
Wyatt Bicycles.
Where it all started.
Wyatt Bicycles is an American-made bicycle brand I built and grew over 15 years using the exact same strategies I bring to client work: organic SEO, conversion-focused web design, and consistent execution.
No paid advertising. No agency. Just a deep understanding of how Google works and how a website can generate real revenue when it is built with intention. At its peak, the brand ranked #1 on Google for “American made bicycles” competing directly against major national brands.
Wyatt Bicycles has since been wound down. The experience of building and running it is what shaped my approach to every client project I take on. I understand what is at stake for a small business owner because I have been one.
