Why Wyatt
I’ve run a real business that depended entirely on its website to generate revenue. That changes how I think about every project I take on.
#1
Google ranking
15
Years building websites
20+
Client websites
My Story
From bicycle builder to web strategist
My name is Wyatt Hrudka. For 15 years I built and ran Wyatt Bicycles, an American made bicycle brand that sold bicycles entirely through a website that I designed and ran myself. No storefront, no sales team. If the website didn’t work, I didn’t get paid.
That site reached #1 on Google for “American made bicycles” and “American made fat bikes,” outranking national brands, without a dollar spent on ads. I didn’t learn that from a course or a webinar. I learned it by watching my own traffic, rewriting my own pages, and living with the results month after month.
That’s the part most web designers can’t offer. They can make a site look good, but they have never had their own livelihood ride on whether it actually brings in work. I have. So I don’t guess, and I won’t sell you things you don’t need. I build around how your customers search and decide, because that is what worked when it was my own money on the line.
I started taking on clients in 2017 and went full time when I decided to wind down the operations of Wyatt Bicycles. Since then I’ve built sites for more than 20 businesses across trades, manufacturing, ecommerce, local services, and nonprofits. Different industries, same approach: a website built to do a job, for your specific customers, in your specific market.
How I work
What you can expect on every project
A short list of principles that shape every conversation, every build, and every recommendation from the first message to long after launch.
01
Strategy before design
I don’t open a design tool until I understand your business, your customers, and what the site needs to do. A beautiful site that doesn’t rank or convert is an expensive business card.
02
Honest over agreeable
I’ll tell you what I actually think, including if something isn’t worth your money right now. My reputation is built on results, not on selling the biggest project possible.
03
Direct and transparent
You work with me from start to finish. No middlemen, no mystery. You’ll always know where your project stands and what the reasoning is behind every decision.
04
You own everything
I build on WordPress so you own the code, the content, and the domain outright. No proprietary platforms that lock you in or leave you stranded if you ever want to make a change.
05
Results over aesthetics
Rankings, leads, conversions. These are the metrics that matter. The design serves the strategy, not the other way around. Good-looking and high-performing aren’t mutually exclusive, but one comes first.
06
Available after launch
The relationship doesn’t end when the site goes live. I stay available for updates, questions, and ongoing work because a good website gets better over time, not neglected.
Proof of concept
Wyatt Bicycles.
Where it all started.
Wyatt Bicycles is an American-made bicycle brand I built and grew over 15 years using the exact same strategies I bring to client work: organic SEO, conversion-focused web design, and consistent execution.
No paid advertising. No agency. Just a deep understanding of how Google works and how a website can generate real revenue when it is built with intention. At its peak, the brand ranked #1 on Google for “American made bicycles” competing directly against major national brands.
Wyatt Bicycles is no longer operational, but the experience of building and running it is what shaped my approach to every client project I take on. I understand what is at stake for a small business owner because I have been one.
