15 years running Wyatt Bicycles, ranked #1 on Google with zero ad spend.
The problem
Most roofing contractor websites sound like every other roofer.
Roofing is a trust decision. A property owner with a leaking roof is deciding who to let onto the building, and they check your website before they call. Most roofing sites run on a template with stock photos, language that doesn’t fit the work you actually do, and a contact form buried at the bottom of the page.
That was the situation at Gliding Eagle Roofing in Tomah. After a decade of commercial roofing work, their website was content heavy, leaned on residential language, and gave visitors little reason to trust the work.
What I build
What a roofing contractor website needs to do.
Your website has two jobs: get the phone to ring and get inspection requests in. Everything I put on it supports one of those.
A free inspection button on every screen
It sits in the header on desktop and in a fixed bar on mobile, with your phone number one tap away.
An inspection form people finish
Short steps that ask what you need to schedule the visit, instead of one long form built for somebody else’s industry.
Real before and after photos
Your own project photos replace stock imagery, so a visitor sees the roofs you actually finished.
A page for every service
Installation, restoration, repair and maintenance each get their own page, so you can show up when someone searches for that service in your area.
A page for every city you serve
Local content for the towns you actually work in, not one generic page trying to cover the whole region.
Language that fits your customer
Whether you work for homeowners, facility managers or both, the copy speaks to the person making the call.
Featured project
Gliding Eagle Roofing, Tomah, WI
John Henry had been through a few web designers over ten years and wanted someone local he could meet in person. We paired a modernized logo with a rebuilt site that leads with proof. A visitor can find installation, restoration, repair or maintenance in one click, there are individual pages for ten cities, and a Free Roof Inspection button follows them down every page.
“Highly Recommend Wyatt!I had a fantastic experience working with Wyatt on my new website. My previous website designer completely underperformed and did not deliver, but Wyatt stepped in and did an awesome, highly professional job.He created a new professional logo for our business and built a modern, conversion-optimized website that looks amazing and designed to drives results. One of the best parts of working with Wyatt was the convenience of collaborating locally. Being able to meet up and work in person made the entire process smooth, clear, and stress-free. If you need a skilled web designer who truly delivers, I highly recommend Wyatt!”
Websites I build start at $2,500. Where yours lands depends on whether you’re rebuilding or starting from scratch, how much help you need with words and photos, how many pages you need, and which features you want, like city pages or a project gallery.
Answer those four questions in the instant estimate and you’ll see a price range in under a minute. No email required. After we talk, you get one fixed quote.
Frequently asked questions about websites for roofing contractors.
Websites start at $2,500. The instant estimate gives you a price range in under a minute, and after our first conversation you get one fixed quote. Every site also includes the $99/month maintenance and security plan.
Not always. A rebuild usually costs less than starting from nothing, because you already have a name, a logo and photos of your work to build from. Gliding Eagle Roofing was a rebuild.
Yes. Tell me how much help you need with the words and photos when you get your estimate, and I’ll factor it into your quote.
Yes. Gliding Eagle Roofing is a commercial roofer, so every page now speaks to facility managers and property owners instead of using residential language. I write for whoever you want calling you.
Search is built into every site from the start, and I ranked my own business #1 on Google with no ads. I can’t promise a specific position, no honest person can, but I build every site to compete in your market.
Yes. You own the site, the content and the domain. It’s built on WordPress, so you’re never locked into a platform you can’t leave.
Ready for a website as dependable as your roofs?
Tell me about your business and what isn’t working with your current site. I’ll give you my honest take and the best next step.
