
SEO that gets you found
You built a great business. The people looking for what you do should find you, not your competitors. I help Wisconsin businesses climb in Google and stay there.
I ranked my own business #1
before I did it for anyone else
Most people selling SEO have never had their own livelihood depend on it. I have. For 15 years I ran Wyatt Bicycles and took it to #1 on Google for its key products against national brands, without spending a dollar on ads.
That means I don’t sell you guarantees that no honest person can make. I do the work that actually moves rankings, I show you what’s happening in plain English, and I build SEO the same way I build websites, backward from how your customers search and decide.

What SEO with me actually means
SEO gets thrown around as if it’s one thing. Here’s the work I actually do, and it covers everything from your Google profile to ranking across the towns you serve.
Real results.


Borah Teamwear
Who this is for
SEO is a monthly investment that compounds, so it’s for businesses ready to play a longer game than a one-time project. It fits you if you want new customers finding you on Google instead of relying only on referrals, if you serve several towns and want to show up in each, or if you’ve watched competitors outrank you and you’re done losing that work. If you just need a great website first, we start there, and SEO comes when you’re ready.
How it works
We talk
You tell me your goals and your market. I take an honest look at where you stand and what’s realistic.
I build the foundation
I fix what’s holding you back and set up the structure, your profile, and your pages to compete.
You grow month over month
Ongoing work, tracked and reported, building on what’s working. You always know what you’re paying for and why.
There’s no risk in finding out. We have a conversation and you’ll leave knowing exactly what I’d recommend whether or not we work together.
Simple, honest pricing
Ongoing SEO starts at $500 per month. It’s a separate service from your website, because it’s ongoing work, and you should only pay for it when you want it. No long lock-in contracts and no hourly billing. After we talk, you get a clear monthly figure and a clear picture of what it covers.
Frequently asked questions about La Crosse SEO.
How long until I see results from SEO?
SEO is a longer game than running ads. Most businesses start seeing movement in 3 to 6 months, with bigger gains building over time. Anyone promising instant results is selling something I wouldn’t.
Can you guarantee I’ll rank #1?
No, and you should walk away from anyone who does. Nobody controls Google’s rankings. What I can tell you is that I ranked my own business #1 with no ads, and I build every client’s SEO to genuinely compete in their market.
Do I need ongoing SEO if my website already has SEO built in?
Not always. Every website I build includes the SEO foundation, the structure that lets you rank. Ongoing SEO is the monthly work that grows those rankings over time. If you’re in a competitive market or want to actively climb, it’s worth it. If not, the foundation may be enough to start. It all depends on your market. If you are a local business, I highly recommend it for your Google Business Profile optimization.
Do you handle my Google Business Profile too?
Yes. Google Business Profile work is part of the service, claiming it, optimizing it, and managing it month to month. For local searches, your profile is often what decides who gets the call.
What areas do you serve?
I’m based in Holmen and work with businesses across the La Crosse area and Wisconsin, including Onalaska, West Salem, Sparta, Tomah, and beyond.
Ready to get found by the
customers already looking for you?
Tell me about your business and your market. You’ll get an honest take on what’s possible, no pitch, no pressure.