“Highly Recommend Wyatt!I had a fantastic experience working with Wyatt on my new website. My previous website designer completely underperformed and did not deliver, but Wyatt stepped in and did an awesome, highly professional job.He created a new professional logo for our business and built a modern, conversion-optimized website that looks amazing and designed to drives results. One of the best parts of working with Wyatt was the convenience of collaborating locally. Being able to meet up and work in person made the entire process smooth, clear, and stress-free. If you need a skilled web designer who truly delivers, I highly recommend Wyatt!”
Roofing Contractor
· Tomah, WI
Gliding Eagle Roofing had a decade of commercial roofing work behind it, but a website that undersold it
The old site was content heavy, leaned on residential language, and gave visitors little reason to trust the work. We paired a modernized logo with a rebuilt site that leads with proof and gets a property owner to a free inspection in one click.
Before
After
The Project
John Henry, owner of Gliding Eagle Roofing, had gone through a few web designers over the past ten years. The most recent one wasn’t local, charged a hefty monthly fee, and left him without a clear picture of what he was actually paying for…I hear this from so many clients. His old site was templated and content heavy, with no customer flow and hard to read bold text. It was also using residential roofing language, weak trust signals, and a cluttered layout that made navigation hard to follow.
John Henry wanted someone local he could meet in person and go to with his broader digital marketing questions, not another distant vendor sending an invoice. We paired a modernized logo with a rebuilt site built around clarity and trust. Navigation was simplified so a visitor can find installation, restoration, repair, or maintenance in one click, and every page now speaks the language a facility manager. A Free Roof Inspection button follows visitors down every page, and real before and after project photos replaced the old stock imagery.
Project Highlights
Free Roof Inspection CTA
The primary call to action follows visitors on every page, in the header on desktop and a fixed bar on mobile, with the phone number one tap away. It no longer has to compete with a wall of copy for attention.
Ten-City Service Area Coverage
Individual city pages with real local content instead of one generic page trying to cover the whole region.
Simplified Header Navigation
The old header was cluttered with no clear starting point. The new header groups everything under Installation, Restoration, Repair, and Maintenance, with the Free Roof Inspection button pinned in view the whole time.
Client
Gliding Eagle Roofing
Location
Tomah, WI
Launch Date
July 2026
Web Services
Website Redesign
SEO
Website Management
Logo Design
Live Site
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