Kristi Gray’s action sports paintings captured memories, but there was no easy way to buy them

Kristi Gray paints cyclists, mountain bikers, motocross riders, skaters, and anyone involved in action sports in acrylic on canvas. She sells originals, signed limited edition prints, and custom paintings made from a customer’s own photo.

She built her first site herself on Squarespace. It was one long gallery page with prices buried in the captions and no cart. She knew it was costing her sales, but she didn’t have the time to teach herself SEO or build an online store that actually worked.

Custom paintings were the biggest problem. Every order depends on the photo, the canvas size, and how many people are in it, and a DIY website builder can’t handle that. So I built a custom coded order process right into her site. Customers upload their photos, see their price, sign the agreement, and pay the deposit in one place.

Her originals and prints now have a real shop with the price on every painting, a filter for each sport, and a cart. I also added a custom built newsletter platform that is easy to use and works right in her website dashboard.