“Wyatt is very professional to deal with. I’m really happy with the new look of the website he completed for Koeppel Concrete LLC. He took my previous cookie cutter website to the next level and exceeded my expectations!”
Concrete Contractor
· Manitowoc, WI
Koeppel Concrete built a solid reputation over 23 years, but had a website that devalued the work
Koeppel Concrete has been pouring concrete across Northeast Wisconsin for over two decades. The old site was a template that could have belonged to any contractor in any state. We rebuilt it around the work itself, and around the two things that actually bring in business, phone calls and estimate requests.
Before
After
The Project
Chad Koeppel came to me with a new logo and brand vision, but with a website that undercut it. The old site was a cookie cutter template that looked like 2016, nothing that separated them from any other contractor in the state, and no real way to show the work he had spent 23 years building a reputation on.
Concrete is a visual business and a fifty year decision. People shopping for a stamped patio want to see stamped patios, and they want a straight answer on price without filling out a form built for somebody else’s industry. So the rebuild put the work front and center, gave every service its own page, and made the path to a free estimate impossible to miss on any screen.
The site now covers five service lines, a filterable project gallery, a six county service area, and an online employment application. It ranks and reads like what Koeppel Concrete actually is, which is a serious concrete contractor with two decades of quality work behind them.
Project Highlights
Free Estimate CTA
The CTA sits in the header on desktop and in a fixed bar on mobile, with the phone number one tap away. The form is broken into short steps so people actually finish it.
Filterable Project Gallery
Photos sorted by project type, so someone shopping a stamped patio sees stamped patios and not industrial slabs.
Online Job Applications
Applications submitted from a phone, so a good finisher can apply on his lunch break instead of stopping at the shop.
Client
Koeppel Concrete LLC
Location
Manitowoc, WI
Launch Date
July 2026
Web Services
Website Redesign
SEO
Website Maintenance
Live Site
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