North Bend Canoe Rental
A website redesign that matches the quality of the experience
North Bend Canoe Rental offers one of Wisconsin’s most scenic river paddles. The goal was simple: build a site that makes it effortless for a visitor to understand the offering, trust the business, and click the call button.
About
North Bend Canoe Rental is a small owner-operated canoe and kayak rental business on the lower Black River near Melrose, Wisconsin.
The Problem
The original site was built with a GoDaddy website builder and had become difficult to update. Changes that seemed simple were difficult, and GoDaddy’s support was difficult to reach. The owner wanted out of that GoDaddy system entirely and into something that would just work, season after season, without technical headaches.
The Challenge
The site needed to do one thing: convert visitors into phone calls. That sounds simple, but it requires getting several things right simultaneously.
Visitors arriving from a Google search or a shared link often know very little about the business. They need to quickly understand what’s on offer, what it costs, when the season runs, how reservations work, and where to go — all before they’ll feel confident enough to pick up the phone. Any friction in that process means a lost customer.
The Solution
The redesign was built around one principle: a visitor should be able to understand the offering, trust the business, and decide to call within 90 seconds of landing on the page. Every design and content decision was filtered through that lens.
The site architecture was restructured from the ground up. Pricing was surfaced immediately, no hunting required. Trip options were broken into three distinct cards with specific details that answer the most common pre-booking questions. A “Quick Info Bar” below the hero answers the four questions every first-time visitor has: when is the season, what time do shuttles leave, how much does it cost, and how do I reserve?
Since most users will be using a mobile device when searching for canoe rentals, I created a fixed sticky tap-to-call button that follows the user as they scroll, always keeping the button within reach.
The Result
North Bend Canoe Rental now has a website that matches the quality of the experience it offers. The site is fast, secure, and built to last for multiple seasons with only minor annual content updates.
Details
Client: North Bend Canoe Rental
Location: Melrose, WI
Launched: March 2026
Industry:
Outdoor Recreation
Services:
Web Design
Rebrand (Color, Style, Font)
SEO & Local Business Schema
Tech Stack:
Live site