Advantage Realty
A website that actually showed their listings
How Web by Wyatt replaced a broken GoDaddy site with a custom WordPress build that gave Advantage Realty the professional presence and listing power their market demanded.
About
Advantage Realty is a full-service real estate brokerage serving the Tomah, Wisconsin area. With a team of experienced agents and deep roots in the local market, Advantage Realty helps buyers and sellers navigate one of the most important transactions of their lives. For a brokerage of their standing, a professional, functional website is not a luxury — it is a core part of how clients find them, evaluate them, and decide to work with them.
For a real estate brokerage, your listings are your product. If they're not on your website, your website isn't working.
The Problem
Advantage Realty came to Web by Wyatt with an urgent problem. Their existing website, built through GoDaddy's website design service, was falling apart. Sections were broken, the photography was generic stock imagery that bore no resemblance to their team or their market, and customer support from GoDaddy was unresponsive when issues arose.
Most critically, the site had no way to display their active real estate listings. For a brokerage, that is a fundamental failure. Buyers expect to search listings directly on an agent's website. Without that functionality, Advantage Realty was losing credibility and leads to competitors every single day.
The Challenge
The problems ran deeper than a cosmetic refresh could fix. The GoDaddy platform simply could not do what a real estate brokerage website needs to do:
- No MLS integration meant active listings could not be displayed on the site
- Broken page sections made the site look unprofessional and untrustworthy
- Stock photography gave no sense of who Advantage Realty actually is
- GoDaddy's support structure left them without a real point of contact when things went wrong
- Their Google, Facebook, and Zillow reviews were siloed with no connection to their web presence
Advantage Realty needed a complete replacement, and they needed it fast.
The Solution
Web by Wyatt built a custom WordPress website from the ground up, designed specifically for a real estate brokerage operating in a competitive local market.
The centerpiece of the project was a live MLS integration using SimplyRETS, which pulls Advantage Realty's active listings directly into the site and keeps them current automatically. Buyers can now browse real, up-to-date properties without ever leaving the site.
The design was built to showcase what actually sets Advantage Realty apart: their team, their local expertise, and their track record in the Tomah market. Real photography replaced the generic stock imagery, giving the site an authentic presence that reflects who they are.
On the credibility side, Google, Facebook, and Zillow were all connected to the site, pulling in reviews and reinforcing buyer confidence at every stage of the decision process.
The Result
Advantage Realty launched with a website that finally matched the quality of their team and their service. Active listings are live and searchable. Their agents are front and center. Their reputation across Google, Facebook, and Zillow is visible and working in their favor.
They went from a broken, generic GoDaddy page with no listings and no support to a purpose-built WordPress site with real MLS data, real photography, and a real partner to call when something needs attention.
Details
Client: Advantage Realty
Location: Tomah, WI
Launched: January 2025
Industry:
Real Estate
Services:
Web Design
Hosting
SEO
Maintenance
Tech Stack:
WordPress
Follow Up Boss
MLS Integration
Live site